There are three kinds of people who play a major role in social epidemics: Connectors, Mavens, and Salesmen. Each way corresponds to a different rule or law of how social epidemics work.
There are three ways to understand social epidemics: the people who cause them the content of those epidemics (i.e., products, messages, ideas or behaviors that are spread) and their environment or context in which they take place.
The book seeks to understand why this happens and how it can be controlled or started on purpose. The moment at which an idea becomes widespread is called a “tipping point”. Most people think that these epidemics happen gradually and slowly but in fact many changes are sudden and fast-moving. This phenomenon is called a social epidemic. 1-Page Summary of The Tipping Point Overall SummaryĪt certain points in history, ideas suddenly become popular.
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